With excellent picture quality and fully packed with features, the LG E7 OLED represents a great high-end TV that puts out heightened sound experience via a dedicated soundbar.
While It generates little to no motion blur, the TV suffers heavily from temporary static content retention and lacks brightness compared to other LED models.
On the outside, the design looks great no matter the angle and will provide to be a successful addition to any living room.
The soundbar not only enhances sound but also acts as a TV stand.
Full review of this TV: 4k.com
LG E7 Oled Best Picture Settings
Here are the optimum calibration settings to get the best picture quality out of the LG E7 and E7P OLED TV.
The following settings should provide the same result both for the 55” and the 65” variants of the TV.
Start off by disabling the “Energy Saving” feature, as you don’t want the brightness to automatically adjust depending on the room lighting level.
Choose the “Original Aspect Ratio” in the Aspect Ration Settings tab. Next, turn on “Just Scan” so that the HDMI input will automatically be synced with the screen.
To avoid color temperature adjustment when not wanted, turn off “Eye Comfort Mode”.
The picture mode that takes the TV closes to the calibration goal is the “IFS Expert (Dark Room)” so go ahead and select it.
Set OLED LIGHT to 24 but only as a reference point for a completely dark room.
You may want to adjust the value depending on the amount of light in your room. Set Contrast to 85 and Brightness to 50.
Set H Sharpness and V Sharpness to 0 and leave Color at 50 while Tint remains at 0.
Go to Expert Controls and turn off Dynamic contrast, Super Resolution, Edge Enhancer, and Color Filter.
You should also set Color Gamut to Auto. Set White Balance to Warm2.
Finally, turn off Noise Reduction and MPEG Noise Reduction. These are only useful when dealing with low-resolution content.
If you plan on playing HDR content, just turn on HDMI ULTRA HD Deep Color for the particular HDMI port through which you plan on connecting a BluRay player or similar HDR source.
Sources – rtings.com