New Lg Smart Tv’s 2016
The model here is part of the higher-end TV series offered by the Korea based brand. We are looking at a 4K TV featuring a better design as well as improved picture quality and Smart TV features.
Design
Just like last year’s models, LG 55UH7707 integrates a few design elements from 2015. The support has been fully redrawn, built from a single metallic curved piece. The frame compliments with the same metallic style. Looking at it sideways, we are presented with a far thinner model compared to what LG offered in the past.

Connectivity
LG 55UH7707 comes with every connectivity feature you could think of; and then some. It provides 3 USB 2.0 ports and one USB 3.0 port, RGB, optical output, component, CI+, 3 HDMI ports, a LAN port and built-in wireless
Video quality
This model boasts a high quality UHD 4K display. Pictures are rendered crystal clear paired with great contrast whether it’s running Blu-ray, MKV files or acquiring digital cable signal. While it does not go out of bounds, the level of black shades is decent.
Some small light-up areas can be noticed on the screen when running in low-light conditions, partially transforming black into dark grey. Thankfully, this local dimming issue can be easily corrected by reducing brightness.

Although this is an HDR TV, the overall color palette is richer while it downsizes in terms of performance. Maximum brightness is at a lower point compared to rival models from Samsung or Sony. In terms of 4K technology, LG made great improvements in HD to FullHD upscaling.
Pictures are rendered in a clean manner while artificially created details are displayed correctly on the UHD screen.
We rate video quality somewhere between a 7 and 8 on a scale from 1 to 10.
Smart TV
LG 55UH7707 is shipped along with Web OS 3.0 upgrade. It brings along more stability and improved operating speed, compared to Web OS 3.0. Menus are fluently displayed and navigation is as easy as possible. Apps take little time to load and web pages follow up closely. Web OS boasts one of the richest app database, featuring games, entertainment apps and even Amazon Video. The only real competitor here is Samsung’s Tizen.
In order to control Smart TV features, 55UH7707 brings along an upgraded MagicRemote that can be used to change, edit and tune any Smart feature. Of course, you can choose the optional wireless keyboard for even easier access.
Sound Quality
Along with improved picture quality, LG brought sound improvement too. While most producers don’t really put too much effort in this area, LG 55UH7707 features a Harman Kardon 2 x 10w audio system. While Harman Kardon brings quality to the game, this is in no way premium. Maximum volume is lower than similar Sony TVs and also features some annoying noise in low bands.
Is it worth it?
While it doesn’t provide an orgasmic experience (even with SUHD and HDR), we find LG 55UH7707 as living up to the standard. It features a good price/quality ratio. One thing worth mentioning is the fact that this TV works perfectly with gaming setups, being able to reduce input lag to just 33.9 milliseconds. In terms of Smart TV, it offers a great blend between stability, speed and apps.
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