The X940 is one of the best LED TVs in the 70-75” range. Its strong points feature great black tones and above-average brightness. The color palette is wide, however a considerable amount of motion blur can be spotted. The TV has a 120Hz refresh rate and is 4K ready.
Main features : 4K HDR with support for HDR10 and Dolby Vision, X1 Extreme Processor for best image, X-tended Dynamic Range, Triluminos Display and Google Assistant built-in.
Picture settings for Sony 4K X940E
Use the following calibration settings to receive the best viewing experience with the Sony 75 X940E TV. These will work well with any type of content. However, they need to be applied individually for each input mode that you plan to use as they are not shared globally.
Start off by setting “Picture mode” to Custom. Set Brightness to 4 for a completely dark room and work your way down according to how much light enters the room. Turn off “Auto Picture Mode” and “Light sensor” to disable automatic adjustment of brightness.
Further up, go to Brightness tab and set Contrast to 95. Leave “Gamma” and “Black level” to their default values of 0 and 50, respectively. Turn on “Auto Local Dimming” and “X-tended Dynamic Range”.
In the next tab, leave the default (50) value for Color and also for Hue (0). Select “Expert 1” as the “Color Temperature”. Leave “Live Color” turned off.
Switch to “Clarity Tab”. Leave “Sharpness” set at 50 and turn off Reality Creation. The latter is useful only when watching low-resolution videos. Turn off “Random Noise Reduction”, “Digital noise reduction” and “Smooth gradation”.
In the “Motion” tab turn off “MotionFlow” and “Cinemotion”. If you notice judder, set “Motionflow” into “True Cinema” mode.
When playing HDR content, the TV will tune to the optimal settings automatically. Just make sure “HDR mode”, “HDMI video range” and “Color Space” are set to Auto.
To use the TV for games, choose “Game” in “Picture” mode then redo the settings discussed above.