With some of the best picture characteristics on the market, Sony X900E is a popular choice among customers.
With the only major downside being the small viewing angles, the TV can be calibrated for optimum picture quality via the following settings.
You may use the guide below for all three X900E sizes: 49”, 65” and 75”.
Sony X900E Picture Settings
Go to Picture Adjustments and set Picture Mode to Custom. Switch to brightness tab and set it to 4, then work your way to a good level according to the light in your room.

Leave Contrast, Gamma and Black level to their default values (90, 0, and 50).
Turn off Black Adjust and Adv. Contrast Enhancer.
Keep Auto Local Dimming and X-tended Dynamic Range on.

Leave Color and Hue to their default values (50 and 0, respectively).
Select Expert 1 in Color Temperature. If the picture feels too warm, go for a colder temperature. Let Live Color off to avoid any unnecessary image processing.

Next on to the Clarity tab.
Sharpness should be left at its default 50.
Turn off Reality Creation.
Random Noise Reduction, Digital Noise Reduction, and Smooth Gradation should be turned off except for when watching old content at low resolutions.

Motion control
If you are a fan of the so-called soap opera effect, set Motionflow to Custom and adjust the Smoothness slider.
Otherwise, turn Motionflow and Cinemotion off. However, if there’s judder, leave the two settings on without adjusting the slider.
It will reduce judder but won’t add any soap opera effect.

HDR settings
This TV will automatically generate the best settings when HDR content is detected.

If you plan on streaming 4K@60fps content via HDMI, choose Enhanced Format from External inputs.
To play games on the Sony X900E, just switch Picture Mode to Game, then apply all the settings discussed above.

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