This tv is one of the best models for 2016 ( even 2017) , and comes packed with a lot of features.
Sony XBR75X940D has Sony Triluminos technology which delivers an expanded color range which will impress you.
Also, it has great brightness and black levels close to OLED. Screen resolution is 4K and this tv supports 3D playback.
HD sources look quite good on this 4K Tv, as Sony used a superior upscale processing.
As Smart Tv, it comes with latest Android operating system installed capable of rendering 4K movies from Netflix and Amazon video.
The best picture settings for Sony’s flagship model XBR75X940D are:
(Of course, you can adjust these calibration settings to suit your needs)

Picture Mode: Choose Custom
Auto Picture Mode: Choose Off
Brightness: Reduce to Min
Color: must be set to 50
Light Sensor: Off
Contrast: set to 96
Gamma: 0
Black Level: 50
Black adjust: Off
Adv. contrast enhancer: Off
Auto local dimming: Off
Color: 50
Hue: 0
Color temperature: Expert1
Color Space: Auto
Live Color: Off
Sharpness: 50
Reality Creation: Off
Random noise reduction: Off
Digital noise reduction: Off
Motionflow: True Cinema
CineMotion: Off
If you have discovered a better calibration for games or movies, please comment on this article.
Al McQueen says
I found these settings to be acurate when looking at an outdoor live scene. Skin color and grass color correct.
With that being said, the picture as a whole looks washed out and somewhat faded.
Compared to what I see at a Best Buy, Costco or even Sam’s, there is no sharpness/contrast as you
may see in an LG OLED and or the bright and clearness of a Samsung.
You have to think of the picture on your tv screen in the same way as you think of your wife or girlfriend.
Style the hair, add some lipstick and makeup and she looks even better. Clothing optional.
I getting ready to go back and add some makeup to my TV.